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The W7 brand, founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. Encouraging experimentation and self-expression with no limitations, the cruelty-free brand's tagline "Who Will You Be Today?" caters to a diverse audience, from beginners and teens to adults and makeup enthusiasts.
W7 products are 100% cruelty-free, with none of their products tested on animals. The brand offers a range of best-selling items, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.
The Mighty Mattes Eyeshadow Palette features high-quality, highly pigmented natural colors, including tan and beige nudes, neutral, earthy greys, and smokey brown tones. This versatile palette allows users to create a range of looks from natural to high-impact or glam. The formula is long-lasting, with a consistent creamy matte finish and minimal fallout or creasing, making it suitable for all-day wear. The buildable colors blend easily, with no need for primer, and are quick to apply and easy to wash off for all skin types.
The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette offers six professional and long-lasting cream formulas, perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, and providing easy and effective contour application.
W7 Cosmetics are designed in London by professional makeup artists and can be used on sensitive skin, making them ideal for women and teens of all ages who love high-quality cosmetics. The brand's commitment to cruelty-free practices is further demonstrated by the fact that the Just Mattes line is vegan and paraben-free.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | ‎8.82 x 6.89 x 1.5 inches; 10.05 ounces | ||||
manufacturer | ‎Warpaint Cosmetics (2014) Ltd | ||||
best_sellers_rank | #258,051 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #579 in Makeup Palettes | ||||
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