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Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks!
W7 products are 100% cruelty-free, and none of their products are tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.
The Mighty Mattes Eyeshadow Palette is a high-quality, highly-pigmented eyeshadow palette that offers a wide range of matte shades perfect for creating various makeup looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.
Customers have rated these products highly, with the Mighty Mattes Eyeshadow Palette receiving a 4.3 out of 5-star rating from 4,636 reviews, the Banana Dreams Loose Face Powder receiving a 4.3 out of 5-star rating from 5,320 reviews, the Peachy Clean Makeup Remover and Cleansing Balm receiving a 4.0 out of 5-star rating from 2,484 reviews, and the Lift & Sculpt Cream Contour Palette receiving a 4.1 out of 5-star rating from 5,897 reviews.
In addition to these best-selling products, W7 also offers the Ready Set Glow Setting Spray, which is a super-fine and light misting spray that preps, sets, and secures makeup, leaving a dewy, shimmer finish with no shine or excess residue. This spray is ideal for all styles of makeup, from natural beauty to full glam, and can be used to prime and finish looks for day or night, regardless of skin tone and eye color. The Ready Set Glow Setting Spray is easy to use, and can be applied evenly all over the face before and/or after makeup application for a smooth, long-lasting finish.
W7 Cosmetics are designed in London by professional makeup artists and are suitable for use on sensitive skin. The brand is ideal for women and teens of all ages who love high-quality cosmetics, and all of their products are 100% cruelty-free.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | ‎5.67 x 1.42 x 1.38 inches; 4.23 ounces | ||||
item_model_number | ‎READYSET-0419G-FBA | ||||
manufacturer | ‎Warpaint Cosmetics (2014) Ltd | ||||
best_sellers_rank | #39,395 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #221 in Foundation Primers | ||||
customer_reviews |
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